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Since that change, our audience numbers took a big jump. With that refocus, the show changed its name to become, “Under The Influence.” So Age of Persuasion continued for one more year, then in 2012, the show expanded to take a much wider look at – not just advertising – but the expanding world of marketing. It was as good a time as any to reboot and rebrand, as so much had changed in the world of marketing since 2005.
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In 2010, my series co-creator, Mike Tennant, went on to pursue other projects. By 2010, we were averaging about 450,000 listeners per week.Īround the same time, the show was picked up by WBEZ in Chicago, and our American audience started to grow. The audience responded and grew with each season.
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The program looked at all aspects of advertising, from copywriting, to radio commercials, to TV commercials, to direct mail, to the history of advertising – then broke it all down – and took listeners behind the walls of advertising agencies and big brands. When CBC wanted the show to come back in 2006, we decided to recalibrate the series, take a longer view, and re-christened it, “The Age of Persuasion.” Response was so positive – so quickly – that CBC asked us to stay on and produce a total of 25 episodes that first year. The program explored the world of advertising in a fun and irreverent way.
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Co-created with Mike Tennant, the show was titled O ’Reilly On Advertising. It began as a 10-episode summer replacement series in 2005. Well, this year will mark the 16th anniversary of that radio show airing on CBC and Sirius Satellite. To which I replied, “You mean the advertising-free CBC? The network people flee to in order to avoid advertising? That network?” So I laughed and said to Larry, “Who would run a radio show like that?” He paused, and said, “The CBC.”
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Over the course of the day, I would teach them how to produce creative radio commercials.īut I had never thought of turning it into a radio series. See, once a year, I would stage a big radio event, and invite about 200 young copywriters to a theatre. Over a few beers, one of those friends, Larry MacInnis, said, “You know, Terry, if you were to break your annual creative radio seminar into smaller pieces, it would make an interesting radio show.”
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I S L Sarwani, Asst.Back in 2005, I was at a lunch with three good friends from the radio business. number and print it on the screen.Įcho Enter your name:Read NameEcho Enter your Branch name:Read branchEcho Enter your Regd number:Read regdClearEcho Details you enteredEcho Name: $NameEcho Program Name: $branchEcho Enrolment Number: $RegdĢ) Write a shell program to exchange the values of two variablesĮcho Enter value for a:Read aEcho Enter value for b:Read bEcho Values of variables before swappingEcho A = $aEcho B = $bEcho Values of variables after swappinga = `expr $a + $b`b = `expr $a $b`a = `expr $a $b`Echo A = $aEcho B = $bģ) Find the lines containing a number in a fileĮcho Enter filenameRead filenameGrep $filenameĤ) Write a shell script to display the digits which are in odd position in a given 5 digit numberĮcho Enter a 5 digit numberRead numn = 1while doa = `Echo $num | cut -c $n`Echo $an = `expr $n + 2`ĥ) Write a shell program to reverse the digits of an integerĮcho Enter a numberRead numn = $numrev=0while dor = `expr $num % 10`rev = `expr $rev \* 10 + $r`num = `expr $num / 10`doneEcho Reverse of $n is $revĦ) Write a shell script to find the largest among the 3 given numbersĮcho Enter 3 numbers with spaces in betweenRead a b c1 = $aif thenl = $bfiif thenl = $cfiħ) Write a shell program to concatenate two strings and find the length of the resultant stringĮcho Enter first string:Read s1Echo Enter second string:Read s2s3 = $s1$s2len = `Echo $s3 | wc -c`len = `expr $len 1`Įcho Concatenated string is $s3 of length $lenĨ) Write a shell program to add, subtract and multiply the 2 given numbers passed as commandĪdd = `expr $1 + $2`sub = `expr $1 $2`mul = `expr $1 \* $2`Echo Addition of $1 and $2 is $addEcho Subtraction of $2 from $1 is $subĩ) Write a shell program to convert all the contents into the uppercase in a particular fileĮcho Enter the filenameRead filenameEcho Contents of $filename before converting to uppercaseEcho -cat $filenameEcho -Echo Contents of $filename after converting to uppercaseEchoġ0) Write a shell program to count the characters, count the lines and the words in a particular fileġ1) Write a shell program to find factorial of given numberĮcho Enter a numberRead nfact = 1i = 1while dofact = `expr $fact \* $i`i = `expr $i + 1`doneġ2) Write a shell program to find the sum of all the digits in a given numberĮcho Enter a numberRead numsum = 0while dor = `expr $num % 10`sum = `expr $sum + $r`num = `expr $num / 10`done Professor, ANITSġ) Write a shell script to ask your name, Branch name and Regd.